About

I’m David, a Ruby on Rails developer with a background in marketing and analytics.

I grew up in New Zealand and moved to London (UK) shortly after finishing university. I now live with my wife and our two children in Västerãs, Sweden, a small city about 50min from Stockholm.

When I’m not working or with my family, I enjoy reading, listening to electronic music, and training (running, lifting weights and Brazilian Jiu-Jitsu).

Work

I’m currently working on several projects, mainly built using Ruby on Rails. I also do some consultant work, helping early-stage companies create and grow web-based products and services.

Previous roles

I worked in a number of growth-focused roles at early-stage SaaS and e-commerce startups, and was the co-owner of an Amazon FBA-focused e-commerce business that was acquired in 2021.