I’ve spent the bulk of the past decade working as a growth marketing specialist at early-stage SaaS & e-commerce startups.

During that time, I worked with a mix of bootstrapped & venture-backed businesses, and was the co-owner of an Amazon FBA business that we successfully scaled through to acquisition.

Current Work


I work with boutique professional services firms, providing them with the systems, tools & strategic guidance they need to grow.


I help early-stage startups add the ingredients they need to acquire & retain more customers.

Five Star Exit

An online course that helps Amazon FBA business owners get their companies prepared for sale, so they can achieve a life-changing exit.

Previous roles

Oliver James Group
OJG was a London-based ecommerce company. I joined OJG as a consultant and eventually became a partner in the business, taking charge of marketing and growth.

Our primary sales channel was Amazon FBA, and we grew our main product to millions of pounds in yearly sales and the number #1 position in the category across Amazon’s European marketplaces.

We sold the company to a leading Amazon aggregator in 2021, and I left after the handover to the new owners was complete.

Resource Guru
Resource Guru is a B2B SaaS company that offers class-leading resource scheduling software used by organizations like Publicis, Apple, Uber and NASA.

During my time with Resource Guru I was primarily focused on marketing and growth, but as an early-stage startup I also pitched in to help wherever needed and often found myself helping out in areas like Customer Success and Quality Assurance.

The Loppist
The Loppist was a Stockholm based ecommerce startup that sold an exclusive range of curated design products. I worked with the team on a range of growth and marketing related projects from the ideal inception stage through to launch.