Blog

2025

• Setting up Lexxy, a new rich text editor for Ruby on Rails

  #ruby_on_rails #web_dev

• Quick tweaks to improve Ahoy analytics data

  #ruby_on_rails #web_dev #analytics

2023

• A few of my favourite things: 2023

  #books #podcasts #gear
• The Essential Mix 30

  #music

• Likes won't keep the lights on

  #marketing

• The true cost of 'free' marketing audits

  #marketing #startups

• How cargo cult growth hurts early-stage startups

  #marketing #startups #growth
• Acquiring profitable SaaS leads from Capterra

  #marketing #startups #growth
• SaaS metrics: Customer Acquisition Cost (CAC)

  #marketing #startups #analytics
• Case Study: Oliver James Group

  #case_study #ecommerce #amazon_fba

2022

• All software has a cost

  #marketing #startups

• From bartending to tech marketing

  #life

2021

• Selling our Amazon FBA business

  #business #amazon_fba

• Tools of the trade (my gear list)

  #gear

2020

• Popular ideas, potentially refuted

  #books #lists

2019

• A few of my favourite things [2019]

  #books #podcasts #gear
• Reading habits

  #books

• Reading: Mao’s Great Famine

  #books
• Stories never told

• Introducing: GrowthJobs.io

  #web_dev #projects

2017

• A few of my favourite things [2017]

  #books #podcasts #gear

2014

• The start of a new challenge

  #life

• Book notes: ‘Startup Growth Engines’ by Morgan Brown

  #books

• App: Shake Strain Bartender Recipes

  #web_dev #projects
• Basic Technical SEO Checklist for Startups

  #marketing #seo

• Springs arrives in Stockholm

  #life

2013

• Personal time tracking with Toggl

• Book notes: Contagious - Why Things Catch On by Jonah Berger

  #books

• Stockholm Day One: Check!

  #life

• Do this and you will make better Cocktails

  #cocktails

2012

• Setting up my Ruby on Rails development environment (2012)

  #web_dev #ruby_on_rails

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